Gabriela Gospodinova

Digital Marketing

Goal-driven and ambitious twenty-something who is deeply passionate about turning work into a creative process of self-development and revolving information into action. I believe that mindfulness in the workplace is key to success.

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What I Do

SEO optimisation

The art and science of getting pages to rank higher in search engines such as Google. Search is one of the main ways in which people discover content online, higher rank can lead to an increase in traffic to a website.

Marketing analysis

Examine the market size, various market segments, customer buying patterns, the competition, and the economic environment.

Email marketing

Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

Advertising campaigns

Preparing and launching advertising campaigns on Facebook, Instagram and Google AdWords;

Resume

Education

2015 - 2019

University of National and World Economy

Bachelor's degree, Business/Managerial Economics

2010 - 2015

Foreign Language High School

Foreign Languages and Literatures

Experience

Sep 2019 - Present

AXSMarine

Marketing Assistant

Feb 2019 - Jun 2019

International Business Group (IBG)

Marketing Event Coordinator

▪ Marketing and PR duties (overseeing and developing marketing campaigns; presenting ideas and strategies; conducting research and analyzing data to identify audiences; monitoring performance); ▪ Preparing and launching advertising campaigns on Facebook, Instagram and Google AdWords; ▪ Enhanced the open rate for customer online campaigns by 28%. Increased Facebook conversion rate by 35% with new copywriting strategy. ▪ Ad hoc duties as required by the business (planning and monitoring the project; adopting and applying appropriate technical and quality strategies and standards; monitoring overall progress and use of resources; managing project risks).

May 2018 - Sep 2018

Work and Travel USA

Participant

Baltimore, Maryland Area

Jun 2017 - Apr 2018

Silent BG LTD

Sales Representative

▪ Meet or exceed sales goals; Conducting and negotiating the sale process; ▪ Provide technical help to colleagues; assisted in training new members of staff; ▪ Innovative promotional strategies to grow company's sales by 10% ▪ Up-selling services and turning objections into sales opportunities;

Feb 2017 - Jun 2017

Derida Dance Company

Office Managaer - Internship

▪ Communicating with the company’s partners about the required documentation in order to apply for funding by the Ministry of Culture; ▪ Preparing promotional campaigns for launching new projects; ▪ Responsible for the day to day administration within the office environment;

Gabriela